Hey. I’m Niki, a Writer / Creative Director, fat tire biking-enthusiast, and aspiring Carhartt spokesperson.

I’ve spent the last ten or so years writing and directing creative on both sides of the all-too-blind agency / client divide.

At AKQA, ViTRO, Mutt Industries, and Roundhouse, I learned how to swing big and grind for great work. I’ve been fortunate to work on brave brands and grow super smart teams.

At Brooks Running, I learned how to make sure the work does what it’s supposed to do and build a team. I hired, mentored, and managed an impressive group of nine creatives. More than anything, I enjoy the process of mentoring, gently nudging, and unabashedly celebrating up-and-coming creatives, both on the copy and design elements of work.

You can find my resume here or here

Looking for a Creative Director or freelance writer? Reach out at drellow@gmail.com.